Fleming's

At Fleming's Prime Steakhouse & Wine Bar, I led the UX and visual design for the WiNEPAD, an iPad app that transformed the in-restaurant wine browsing experience.

Collaborating closely with Fleming's sommeliers, we crafted an intuitive interface that allowed guests to effortlessly explore the extensive, curated wine list.

Beyond the app's design, I developed promotional materials, including email campaigns and in-restaurant signage, to effectively introduce and integrate the WiNEPAD into the dining environment, bridging traditional fine dining with modern technology to elevate the overall guest experience.

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