Capital Group
Capital Group is one of the largest asset managers in the world, with more than US $2.7 trillion in assets under management globally. I am currently responsible for the creative direction of Capital Group's ETF business. This means ensuring every visual, message and client experience aligns with our 90+ year brand across all client interactions.
This also includes designing immersive Capital Group takeovers of the New York Stock Exchange. This flagship event celebrated the launch of Capital Group’s ETFs, surrounding guests with our brand from the moment they stepped inside. From curated presentations by industry experts to witnessing the bell ringing on the iconic trading floor, the design experience wasn’t just seen – it was unforgettable.
To extend the experience beyond events, a premium print piece was designed that tells the Capital Group ETF story with the same attention to detail. Created to inform and impress, it’s a tactile expression of our brand’s strength in the ETF marketplace.
