Better Practice
At Better Practice, I led all creative and branding for an app connecting music instructors and students between lessons. This included designing the logo and marketing materials to support a cohesive, mission-driven visual identity.
In addition to branding, I led the app’s UX and visual design – crafting an intuitive, engaging interface that made it easy for teachers to assign lessons, track progress and give real-time feedback. The experience helped foster continuous learning and stronger student-teacher connections.
To support the app's adoption, I created compelling pitch decks tailored for music studios worldwide and produced promotional videos that showcased the app's functionality and impact, contributing to its global reach and success.​