Ogden Mustangs
As the creative force behind the Ogden Mustangs, a junior ice hockey team known for developing NCAA-bound talent, I was responsible for building a brand that matched the energy and ambition of its players.
I led the full creative direction from designing the team’s logo and visual identity to developing print and digital marketing materials that connected with fans, sponsors and the greater Ogden community.
My work extended onto the ice. I designed the team's iconic jerseys, apparel and merchandise that gave players and fans something unique to rally behind. Inside the arena, I crafted in-game fan experiences through signage, photography and branding elements that brought the Mustangs' spirit to life. Every detail was shaped by a cohesive, high-impact design system.
The result was a hometown team with a big-league presence.